Tourism Tasmania’s Spring 2011 campaign – reasons to visit Tasmania or move to Tasmania

Tourism Tasmania’s Spring Marketing Campaign 2011 will run from 21 August to 31 October 2011 as a supplement to Tourism Tasmania’s year-round marketing activity.

The campaign aims to attract more visitors to Tasmania by featuring experiences that are known to entice people to the state – wilderness, heritage and culture, adventure and quality produce.

The campaign makes use of a combination of print and TV advertising, editorial, special features, cinema advertising and online TV and video.

The cinema ad will screen in locations along Australia’s eastern seaboard – Sydney, Melbourne, Brisbane, South East Queensland, Canberra, Regional Victoria; the press and TV advertising extends across Australia while the online advertising and promotions have a global reach.

If you would like to view the ad and learn more about Tasmania’s highlights and get some more reasons to visit Tasmania or perhaps move to Tasmania then go to the following link: http://newsletters.tourismtasmania.c…011/index.html

Complementary experience-based promotions will run concurrent to the paid campaign including:

  • Promotion of Tasmania’s wine tourism experiences at the Tasmania Unbottled 2011 in Brisbane, Sydney and Melbourne
  • Promotion of Tasmania’s garden tourism experiences in the September and October editions of Gardening Australia magazine
  • Promotion of the state’s trout fishing experiences and trout lodges at the National 4×4 & Outdoors Show, Fishing and Boating Expo at the Melbourne Showgrounds from 2 – 4 September 2011
  • Performance of the Tasmanian Symphony Orchestra at the Melbourne Recital Centre on 17 September, providing Victorians with the opportunity to experience this Tasmanian icon in their home town.

We think Tasmania is great so why not pay Tasmania a visit now and explore where you would like to move to live in Tasmania.

Do you think Tourism Tasmania has highlighted the right aspects of Tasmania? What entices you to Tasmania? Tell us about your favourite parts of Tasmania and lets all learn from each other.


Photo Credit: t3rmin4t0r via Compfight cc