It is good that the resort, albeit beyond the means of many of us, is helping promote Tasmania generally and the Freycinet area in particular.
Resort beckons A-list HANNAH MARTIN | September 25, 2011 12.00am
EXCLUSIVELY POPULAR: The Saffrire Resort, on Tasmania’s East Coast.
CRICKET legend Ricky Ponting and tennis ace Alicia Molik are among the big names who have stayed at the exclusive Saffire resort on Tasmania’s East Coast.
Fifteen months after opening, the resort has confirmed a swag of international film stars, Australian TV actors and radio hosts have stayed at the award-winning venue.
Oprah Winfrey’s right-hand lady Gayle King is also among the famous faces who have stayed at the Freycinet accommodation.
Saffire general manager Matt Casey couldn’t share any other names from the guest list, but said the resort had “enjoyed the company of many high-profile people”.
In its short lifetime Saffire has snagged several awards and was recently named Gourmet Traveller magazine’s best new resort.
Mr Casey said occupancy rates have been “fantastic”, with the resort 60 per cent full on average during the last high season.
“From December through to April the resort was often fully booked, especially over weekends and public holidays,” he said.
Most guests stay at least two nights and the average duration is expected to rise to three nights as the high season starts next month.
The resort has 20 rooms, ranging in price from $1450 to $2450 a night, with all-inclusive food and drinks packages on offer for an extra $300.
Mr Casey said the entire resort could be booked out for special occasions and private use for $39,000 a night, including all meals, drinks, resort activities and spa therapies.
He said Saffire had been booked exclusively for “several” events since it opened.
“In most cases these have been weddings or incentive groups,” he said.
Exclusivity means you can only dine at the highly acclaimed restaurant if you’re a guest and signs along the driveway warn stickybeaks they’re not welcome.
“One of the key facts in the value proposition for this type of lodging is that it is exclusive to the guests that reside here,” Mr Casey said.
“We truly wish our guests treat Saffire as their home.”
For $2000 guests can arrive at the resort by helicopter or for just under $500 they can commandeer a chauffeur-driven sedan.
About 2 per cent of guests have arrived by helicopter and 7 per cent have hired chauffeur-driven cars.
All rooms at Saffire come with free access to the mini-bar and a range of activities including a visit to the local oyster farm, lookout and winery.
“It’s certainly a focus of Saffire to create win-win benefits for the local community and Tasmanian tourism industry at large,” Mr Casey said.
“We create very intimate and unique experiences between our guests and the local area.