Tassie’s Golden Tourism Triumph

Tasmania has punched well above its weight in last night’s Australian Tourism Awards, winning Gold in 5 categories, Silver in one category and Bronze in five categories. Tasmania has confirmed its status as Australia’s premier tourism destination.

All of the awarded attractions can be enjoyed by locals as well as tourists. If you are living in Tasmania or planning to move to Tasmania then read more about all that is on offer.

Full details of all Gold, Silver and Bronze winners can be found on the Australian Tourism Awards website. The descriptions of the winners below are taken from the awards website.


Tasmanian Winners

Category:. Tourist Attractions

Winner: Bruny Island Cruises, TAS

Since its inception in 1999, Bruny Island Cruises has become one of Tasmania’s iconic attractions. Over 200,000 guests have joined the infectious, enthusiastic crew on the custom-built yellow boats for the 50km journey along Bruny Island’s spectacular coastline, with its towering sea cliffs, deep sea caves and abundant wildlife.

The business invests considerable resources into publicity and this has brought significant benefit to Bruny Island and surrounding regions through increased visitation, employment, local purchasing and community support.

Bruny Island Cruises supports a range of conservation and humanitarian projects and it has won many state and national awards.


Category: Ecotourism

Winner: Bruny Island Cruises TAS

Bruny Island Cruises provides three-hour coastal wilderness experiences along Bruny Islandês rugged coast in Southern Tasmania. Passengers are taken on a 50km journey below some of Australiaês highest sea cliffs to explore sea stacks, deep sea caves and join in the search for the abundant wildlife. Underpinning the experience is a genuine connection with the precious coastal wilderness and the need to conserve it. The business is committed to operating sustainably with an emphasis on maximising benefits to the local community through local purchasing and employment as well as the financial support of conservation and humanitarian projects.


Category: Adventure Tourism

Winner: The Maria Island Walk, Totally South Tourism, TAS

The Maria Island Walk is a beautiful four day experience on the world heritage Maria Island National Park off the east coast of Tasmania.

Starting and finishing in Hobart, small groups of eight guests and two guides the length of the island exploring world heritage history and rare wildlife by day and enjoy candlelit dining in exclusive accommodation at night.

The Maria Island Walk is a Tasmanian family owned and operated tourism business that showcases our unique wilderness and wildlife, gourmet delights and wine and warm hospitality.


Category: Unique Accommodation

Winner: Rocky Hills Retreat, TAS

Rocky Hills Retreat, a completely private, elegant and intimate space for two, high on a hill overlooking Great Oyster Bay and Maria Island.

The retreat provides a luscious platform on 300 acres of Tasmanian bush from which to engage with nature, to watch the weather roll in, the sun dancing on the sea, the amazing gentle light in the valley at dusk and the stars looking as though they have been lowered to greet you.

Guests love the hand crafted Huon Pine bath on the evening deck and playing in the fully equipped art studio, just a short wander away.


Category: Qantas Award for Excellence in Sustainable Tourism

Winner: Pennicott Wilderness Journeys, TAS

Pennicott Wilderness Journeys provides eco-cruise experiences showcasing the spectacular coastal wilderness of Southern Tasmania. Both its Bruny Island and Tasman Island Cruises feature the highest sea cliffs in the southern hemisphere, deep sea caves and abundant sea and coastal wildlife. Sustainable business practices are core to the businessês success through careful planning and investment, environmental impact minimisation and maximisation of benefits to the local community. Pennicott Wilderness Journeys is Advanced Ecotourism Accredited, 100% carbon offset and Earthcheck Assessed, achieving Best Practice scores for all measurements. A significant portion of the business profits are donated towards important conservation and humanitarian projects.


Silver and Bronze Awards for Tasmanian businesses

Category: Luxury Accommodation

Silver: Saffire Freycinet, TAS

Category: Specialised Tourism Services

Bronze: Austrips, TAS

Category:  Business Tourism

Bronze: The Old Woolstore Apartment Hotel, TAS

Category: Tour and/or Transport Operators

Bronze: Maria Island Walk, TAS

Category: Tourism Marketing

Bronze: Pure Tasmania, TAS

Category: Hosted Accommodation

Bronze: Sheoaks on Freycinet, TAS


This story from The Mercury.

Robert Pennicott won three major categories for his renowned Bruny Island Cruises and Pennicott Wilderness Journeys.

IT’S official — Tasmania is Australia’s top tourism destination.

The state has scored its best result at the Australian Tourism Awards, taking out five top national awards — more than any other state. A sixth major award came when local entrepreneur Simon Currant received the industry’s highest individual honour at a gala dinner in Hobart featuring Australia’s tourism elite.

Mr Currant was awarded the Qantas Australian Tourism Award for Outstanding Contribution by an Individual to the Australian Tourism Industry.

Tasmania’s winning haul comes four months after Hobart was listed in Lonely Planet’s Best in Travel 2013 — the only Australian city to score a mention.

The welcome mat was rolled out for 1000 of Australia’s tourism leaders at Princes Wharf No. 1, but there was no doubt it was Tasmania’s night to shine.

The Tasmanian Tourism Industry Council says the state can now legitimately claim to be the nation’s top tourism destination.

“Tourism is on the cusp of a golden era with excitement, national and international accolades growing and ongoing investment taking place,” chief executive Luke Martin said.

“The Tasmanian tourism industry is riding a wave of optimism, achieving a record haul of awards.”

Tasmanian icon Robert Pennicott was a notable winner on the night, taking out three major categories for his renowned Bruny Island Cruises and Pennicott Wilderness Journeys.

The awards were for best Tourist Attraction, Ecotourism and the Qantas Award for Excellence in Sustainable Tourism.

He told the crowd he lost $40,000 in his first year of business and used to chase rental cars, begging tourists to get on board.

Today his yellow boats are synonymous with Tasmania’s tourism industry and he employs 70 people.

An emotional Mr Pennicott thanked his family and staff for supporting him through the tough times 14 years ago.

Premier Lara Giddings and Tourism Minister Scott Bacon said it was further evidence of the strength and quality of Tasmania’s tourism experience.

“It’s especially pleasing to see that so many of our award-winners this evening are based in regional areas, giving visitors another incentive to explore some of the fantastic experiences on offer away from our major population centres,” Mr Bacon said.

The Northern Territory’s Uluru-Kata Tjuta National Park was named best major tourist attraction, beating the Australia Zoo and Melbourne Museum in the 28th annual awards.

Brisbane’s Emporium Hotel was named best luxury accommodation, ahead of Tasmania’s Saffire Freycinet and Victoria’s Crown Metropol.


We hope you can soon come and experience some of Tasmania’s beauty and attractions. If you want to have a no obligation chat or email discussion about your move to Tasmania then get in touch with us now.



Photo credit: Wineglass Bay from Mt Amos | Tourism Tasmania | Chris McLennan